omnichannel
- meaning:
- denoting or relating to commerce that integrates the different methods of interaction available to customers
- using many connected channels together, such as web, mobile, offline stores, and customer support.
- nuance:
- often used in business and retail. It is not just “many channels”; the channels are connected smoothly.
- example:
- An omnichannel retail system lets customers order online and pick up products in a physical store.